Passion to Move Your Brand - The Official Blog of Tomcat Advertising Agency

GO BOKKE

2011-09-09T07:19:00.000-07:00

Tomcat and stork meet mid-flight

2011-08-22T07:15:00.000-07:00

Excitement is almost tangible in the agency air at the moment, with not one but two mothers-to-be aboard the Tomcat - Jeanene and Kim-Lee. Not wanting to pass up a makietie opportunity, the crew recently decided to throw a surprise baby shower for the young moms and their unborn sons. After much strategic planning, many secret missions and some near slips of the tongue, the big party day finally arrived. No detail had been overlooked - snacks, presents, non-alcoholic drinks for pregnant mommies and even "M" for "Martin" (Jeanene's son) and "B" for "Blake" (Kim-Lee's son) cupcakes had been carefully acquired.

Once everything had been set out and The Plan set into motion, the crew stationed themselves in the boardroom. After much anticipation and a popping balloon threatening to give the game away, the unsuspecting mothers finally opened the door, to be welcomed by the pop of a champagne cork, a slightly amended version of "Veels geluk liewe maatjie" and balloons with the words "Welcome Jeanene and Martin" and "Welcome Kim-Lee and Blake".

While the crew tucked into a lavish spread of mini hamburgers, hotdogs, sausage rolls and other lip-smacking treats, Jeanene and Kim opened a shower of presents to the oohs, aahs and broody sighs of those around. Gift bags revealed everything from teeny-tiny Springbok jerseys and teddy bear to chocolates and sweet things for the moms to enjoy. And though the party is now over and it's back to work for the Tomcat team, we're all eagerly counting down the days with Jeanene and Kim.

Living over the edge

2011-07-21T23:10:00.001-07:00

On a recent business trip to China, an Eastern adrenaline bug specie sunk its teeth into Thomas Houghton-Dixon (Tomcat CEO) and Nico Panagio. With wobbling knees and galloping hearts, the two friends decided to brave The Macau Tower Bungy Jump. This nerve cruncher is the highest bungy jump destination in the world, measuring 233 meters in height - 17 meters higher than our very own Bloukrans. The jump was a once in a lifetime experience for both brave South Africans - one small step for man, one giant plummet for Thomas and Nico. Hats off to the two of them!

Happy birthday, farewell and good luck, Dirk!

2011-06-30T03:52:00.001-07:00

It's a day of mixed emotions...
Today on the Tomcat we celebrate Dirk's birthday with cake, treats and many a smile! Yet at the same time we shed a tear as we bid him farewell on his last day at Tomcat. Though we are sad to lose you, we wish you the best of luck in all your new endeavors, Dirk!

Barefoot Wine in-store display

2011-06-03T06:29:00.000-07:00

As you can remember, Barefoot Wine recently launched in South Africa. Here is an example on how we are letting people in on the good vibes of this of this wine brand in-store:

Tomcat's pro-bono campaign for SNAP

2011-05-10T23:23:00.000-07:00

Tomcat Advertising recently put together a campaign for SNAP to increase public awareness about Autism. In South Africa, the prevalence of this development disorder has increased by 500% over the past five years - with an current statistic of 1 out of 100 children in South Africa being affected by autism.

The team worked on an array of platforms for this campaign, including print, radio and television. Have a look at the work Tomcat brought to the table:

With the print ads, the team decided to mainly educate the reader about autism, and then how the reader can contribute to helping children with autism.

Radio

With the radio ad, a straight read captures the essence of the campaign.

Television

An animation that combines the print and radio ads.

Give your habitat exceptional style

2011-04-19T07:50:00.001-07:00

ON•TAP's Endearing partnerships through exceptional style print ad is featured in the April 2011 edition of Habitat magazine.

Quality lasts a leaving impression in Elle Decor

2011-04-19T07:47:00.000-07:00

ON•TAP's Quality leaves a lasting impression print ad is featured in the April 2011 edition of Elle Decor magazine.

Endearing partnerships through exceptional style in House and Garden

2011-04-19T07:43:00.000-07:00

ON•TAP's Endearing partnerships through exceptional style print ad is featured in the April 2011 edition of House & Garden magazine.

SNAP Ball 2011

2011-04-18T00:09:00.000-07:00

Tomcat Advertising Agency was one of the proud sponsors of the SNAP Autism Fundraiser Ball and Auction that was held on Saturday, 9 April 2011 at the Crystal Towers Hotel in Cape Town. In this photo below, Thomas Houghton-Dixon (Client Service Director of Tomcat) is posing alongside Dieter Voigt, Louise Carver and Nico Panagio.

MCSA March Winner

2011-04-06T07:47:00.000-07:00

E&J Brandy, now in your local liquor store!

2011-02-15T06:06:00.001-08:00

E&J Brandy from California has recently been launched in South Africa.

This distinctive blend is known as America's most preferred brandy, and sports much reason to be. The remarkable character of E&J Brandy can be granted to the vertical blending of different aged brandies from the finest white oak barrels. This time consuming process is well worth the weight, as it is worth the cost, to develop the coveted, naturally rich flavour of E&J.

E&J Brandy is proudly brought to you by Gallo Wines, which is the world's largest family owned winery. Not only are they the biggest wine brand in the world, they're also the number one selling!

Give your palate a swirl of E&J Brandy's full taste - look out for the unique bottle baring its proud name. E&J Brandy is available at a liquor store near you!

Welcome to the world's largest family

2011-02-15T05:59:00.000-08:00

We are proud to announce that Gallo Wines has been launched in South Africa.

What started as a dream come true over 75 years ago, has blossomed into the world's largest family owned winery. Gallo Wines is based on a strong work ethic, a drive for perfection and a focus on quality.

The Gallo family still believes family ownership is the most effective way for the Winery to continue as a world leader in the wine industry. They have not yet been proven wrong.

In fact, as one of the most acclaimed wineries in the world with over 15 000 acres of vineyards, more than 5 000 employees worldwide and ever increasingly product portfolio - that is currently sporting 60 different brands, including table and sparkling wines, malt beverage products, dessert wines and distilled spirits - the Winery keeps growing from strength to strength.

We are proud to announce that the following selection of Gallo Wines will be available in South Africa:

Cabernet Sauvignon

This wine has aromas of blackberry and berry jam that effortlessly integrate with notes of spices, chocolate and vanilla. The Gallo Family Vineyards Cabernet Sauvignon succeeds admirably with thick cuts of prime rib or juicy oven-roasted lamb. Meaty red pasta sauces are another consideration, or hearty Asian dishes that are generously spiced.

White Grenache

Vibrant fruit flavours of fresh strawberry and watermelon, with notes of floral and spice make the 2008 vintage the perfect wine to serve with a variety of lighter foods, such as salad greens tossed in a tangy balsamic vinaigrette or grilled seafood brochette.

Chardonnay

This wine features ripe tree fruit with notes of pineapple and mango. The fruit is enhanced with a hint of toasted oak and brown spice. It has a lingering, creamy finish with a balanced acidity. This pairs beautifully with pasta in cream sauce, mild cheeses, or grilled chicken.

Relax. Take off your shoes. Savour a glass.

2011-02-15T05:41:00.001-08:00

We are proud to announce that Barefoot Wine has been launched in South Africa.

Barefoot Wines were founded on the premise of making and selling an easy-going, palatable wine that will enlighten first-time wine consumers, while charming even the most demanding aficionados.

Barefoot Wines associate with various non-profit organisations to help promote their desire to make the world a better place and improve the quality of living for generations to come. Over the years, Barefoot Wines has been a part of thousands of non-profit events, becoming a familiar face and key-player in supporting ground-breaking initiatives. Have a look at the following video clip to see the positive footprints Barefoot Wines leave in our environment:

We are proud to announce that Barefoot Wines are setting foot on local shores, with the following selection:

Pinot Grigio

As refreshing as ocean breeze, Barefoot Pinot Grigio is light bodied, elegant and flavourful. Tart green apple flavours harmonise with notes of luscious white peach, floral blossom and citrus. Perfect for sea food (such as salmon or shrimp), chicken, pasta and light salads.

Moscato

Barefoot Moscato is delightfully sweet, just like it says on the bottle. You will fall in love with it from the first whiff of its lush, fruity aroma. Full of flavours of juicy peach and ripe apricots, this wine has citrusy hints of lemon and orange that wraps things up with a bright crisp finish. An easy sipping wine that is a bit sweeter than our Riesling. Enjoy this wine with mild cheeses, fresh fruit or spicy Asian dishes. It’s also terrific with desserts, or you can slap them all together and indulge in another glass of our Moscato instead.

Zinfandel

Barefoot Zinfandel can be enjoyed on ice, while you fire up the grill – the fun begins with the first whiff of this sweet, fruity wine. It has flavours like Georgia peach and pineapple, sun ripened strawberries and succulent pear, and is as light and lively as they come! Our white Zinfandel makes everything else taste better, whether it’s chicken or seafood, fruit or cheeses.

Merlot

Barefoot Merlot is perfect for any occasion. It is a decadent fruit filled combination of red cherry, boysen berry and plum with melt-in-your-mouth chocolate notes and mild tannins to round the flavours. We suggest pairing this red wine with red meat and hearty tomato based dishes, or a wide variety of desserts.

Barefoot Wines is proudly brought to you by Gallo Wines, which is the world's largest family owned winery. Not only are they the biggest wine brand in the world, they're also the number one selling!

Keep an eye open for the Barefoot Wine range in a Spar, Pick 'n Pay, and Aroma stores near you!

The man... the legend... the happy birthday!

2011-02-10T22:22:00.001-08:00

Happy birthday Antony! We hope you have a super-awesome day!

Masters of Water

2010-12-07T05:44:00.000-08:00

We're proud to announce that we've been managing PR for the Hansgrohe Masters of Water Lifesaving Series, which is a competition testing the lifesavers' beach and surf abilities with challenges such as beach sprints, flag race activities, surf ski, surf swimming and Iron-man events. The overall winner will be crowned South Africa’s best Lifesaver with the title of the Hansgrohe Master of Water Champion.

Go to The Hansgrohe Masters of Water Blog to stay updated on all the stages of this exciting event hitting the most prominent beaches in South Africa!

Tomcat makes an impact

2010-08-02T23:10:00.000-07:00

We supported the 'Tom vs Autism' initiative over the weekend of 23 July 2010, at Canal Walk by donating posters and pull up banners to generate interest around the event. Tom Varley attempted to break the world record by punching a boxing bag for more than 36 hours straight! He succeeded, breaking the Guinness™ World Record for endurance boxing.

This initiative was an attempt to raise awareness and R1 000 000 for Autism in South Africa. A portion of the proceeds will also go to our pro-bono client, SNAP.

Ahoy Sailors!

2010-06-30T01:53:00.000-07:00

Tomcat has taken to the waters.

One of our clients, Wilde Fruit Juice, was the official fruit juice sponsor of the 2010 Gaul Regatta. Our branding also appears on one of the yachts that participated in the race!

Dribble-dribble-decoy-score!

2010-06-23T00:40:00.000-07:00

World Cup Fever really took flight in Tomcat's offices. Have a look at the nice displays that we created in celebration of this marvelous time for South Africa.

Welcome to our soccoffice:

Raise your glass with Epilepsy South Africa

2010-06-14T04:09:00.000-07:00

World Cup Fever is in the air!

2010-06-11T00:56:00.000-07:00

...and on our cars! Tomcat's lolcatz (the marketing team) decided to have a bit of fun with the Directors' cars this morning - all in good World Cup spirit!

GO BAFANA!

Lionsure Radio Ad

2010-05-10T06:16:00.000-07:00

Lion of Africa Insurance is celebrating ten years of delivering peace of mind to their clients through effective insurance solutions that cater for corporate, as well as personal needs.

Listen to the Lionsure Radio Ad over here.

Gerda Genis (more like Genius!)

2010-04-13T22:55:00.000-07:00

Tomcat Advertising enjoys working with photographer extraordinaire, Gerda Genis. We have used her for various shoots, among others you may recall the Wild Africa Cream campaign in 2009, as well as the more recent Namaqua Wines campaign.

Wilde Africa Cream 2009

Namaqua Wines 2010

Gerda sent out her periodical online newsletter in which she featured work she did for us, and yes, we were thrilled at [our] new ads for Namaqua Wines. Thank you, Gerda.

My happiest moment comes when I know that I have managed to Capture that elusive Moment, that private intimacy, usually reserved for a very private audience, in the woman I photograph. Feminine sensuality, having captivated the world for ages, having become the driving force behind many an ideology, is my most precious, most difficult, most elusive, most fascinating subject. - Gerda Genis

If you'd like to find out more about Gerda, visit her profile on Foto Factory over here.

Tomcat Easter 2010

2010-04-06T08:01:00.001-07:00

To get in the right spirit for the long-Easter-weekend, we were treated to coffee at Praça in Willowbridge.

The Tomcat crew arrived, fully kitted with easter eggs and hot cross buns. Then the fun commenced, with a little Easter egg game that had everyone chewing in no time!

Tune in and have a listen

2010-03-26T04:23:00.001-07:00

We've launched a new Namaqua Wines radio campaign, where we welcome our foreign visitors by sharing some local words with them...

...we also want our locals to feel at home during this tourist season, so we decided to share a few words with them as well.

Have a look at Namaqua's new print ads

2010-03-26T04:18:00.000-07:00

The best for last...

2009-12-03T02:31:00.001-08:00

The Rola Motor Mall saved the best for last... Make your way to the Rola Motor Mall, opposite the Somerset Mall, between the 10th and the 12th of December for the last great deal of 2009!

Our latest Rola radio ad will explain more:

Team Tomcat 2009

2009-11-24T01:55:00.001-08:00

In this photo from left to right:

Back row:

Thomas van Zyl (Designer), Thulani Harvey (Designer), Thomas Houghton-Dixon (Client Service Director), Antony Stiglingh (Account Director).

Middle row:

Johan Kok (Designer), Jeanene van Zyl (Creative Director), Karin Vleggaar (Account Manager), Chris Gara (Designer intern from Vega).

Front row:

Leanne Beattie (PR/Account Manager), Heino Retief (Copywriter), Lecrecia Andrews (Receptionist), Ria Rosslee (Estimator/Accounts Manager), Shaneen Barnes (Production Manager).

Rola Motor Mall, Somerset West

2009-11-17T23:57:00.000-08:00

The Rola Motor Mall is having a mind-blowing sale from the 19th to the 21st of November 2009, so make your way over there if you're in the Somerset West area (or go there even if you're not in the area)! The Rola Motor Mall is right across the Somerset Mall.

Our latest Rola radio ad will explain more:

ON•TAP Advertising Campaign: Phase Five

2009-11-08T23:15:00.000-08:00

Say hello Rola

2009-10-29T02:48:00.000-07:00

We would like to introduce our newest client to the world (wide web)... Tomcat will fuel the R ola Motor Group's new marketing strategy and advertising campaign - and we're off to a good start, just listen to our latest radio ads (English, followed by Afrikaans) over here.

This must be why...

2009-10-27T07:52:00.000-07:00

Our latest radio ad is part of the new ON•TAP advertising campaign, featuring Norman the doorman. The concept already made its television debut and has been seen in print as well. Now, you can find out why those in the know, know exactly where to go.

Heita Mzala!

2009-10-22T03:54:00.000-07:00

We were briefed by a new client to create various point-of-sale elements to promote their new wine brand, Mzala Wines Eezi Meezi. This wine range is available in (simply put) red, white and pink. It is the easy-going, affordable wine for the majority of the South African public. The designs incorporate bright colours to not only stand out from the rest, but show a proud local heritage as well.

Here are the results:

Norman knows where to go

2009-10-19T07:50:00.000-07:00

We proudly present the new ON•TAP television commercial: this is Norman's TV debut. Norman, an escaped bathroom doorman on a quest for fulfillment. He finds his place at ON•TAP and is sure to find a place in your heart as well.

Watch the ad to see how Norman's love story unveils.

Girls just want to have fun

2009-10-08T01:27:00.000-07:00

Thomas Houghton-Dixon, the boss man of Tomcat Advertising Agency, thought it well to treat his female staff members to a noteworthy event on the 3rd of October 2009 - and all for a good cause.

Spar Western Cape hosted a memorable woman's day event in aid of CANSA's breast cancer fund. MC Nico Panagio welcomed the guests and introduced them to Mr. Bill Brown, MD of Spar in the Western Cape. The ladies from Tomcat were treated to a four-course breakfast and the biggest goodie bag EVER! Motivational talks were given by PJ Powers and Dion Chang, while entertainment was provided by local a capella group, Adamsappel.

Thank you to Thomas for a wonderful morning.

And so do the boys...

2009-10-08T01:22:00.000-07:00

Battle lines were drawn, and fighting talk started well before the beginning of the first Tomcat Paintball Carnage Challenge (hopefully the first of many).

The battle commenced at Paintball Farm in Melkbos, with the customary bravado and more fighting talk before the day had even begun. Teams were drawn ahead of time, so there was some scope for brave words before the first paintball landed.

For the sake of preserving the honour of the parties concerned, we will not divulge the final score. What can be said however is that less fighting talk and more trigger pulls may have helped one of the teams avoid a bit of a spanking.

We would like to thank everyone for being a part of this great event, and for helping to make it a success. An especially big thank you must go to Thomas for making this possible.

The day was enjoyed by everybody, and we're sure that we have some paintball converts after this event.

The bruises will linger, long after the score is forgotten.

ON•TAP Advertising Campaign: Phase Four

2009-09-30T05:36:00.000-07:00

Catch the zebra while you can!

2009-09-02T01:51:00.000-07:00

Perdeberg Wines ran a promotion in De Kelder Restaurants during the month of August 2009. Have a look at the in-store promo items we created for them.

Table Talkers

Menu Insert

Entry Form

Spot on with new promo designs

2009-08-24T06:41:00.000-07:00

We recently updated the Wild Africa Cream Point-of-Sale and gift packs. The new gift packs now also come with branded liqueur glasses, so that you can enjoy the elegant taste of velvety smooth cream liqueur in style.

ON•TAP Advertising Campaign: Phase Three

2009-08-21T06:24:00.001-07:00

I love argument, I love debate. I don't expect anyone just to sit there and agree with me, that's not their job - Margaret Thatcher

2009-08-03T01:07:00.000-07:00

Wild Africa Cream's 2008 advertising campaign caused an online debate in America. Have a look at what the Sociological Images website had to say about it.

The curtain call

2009-07-30T04:18:00.000-07:00

The Beyerskloof Pinotage Reserve and Beyerskloof Synergy Cape Blend are being applauded in the new print campaign that we created for Beyerskloof Wine Farm. The campaign consists of three teaser ads before the whole ad is revealed, with the Beyerskloof wines strutting their stuff in the spotlight. Scroll down to have a look.

TA-DA!

ON•TAP Advertising Campaign: Phase Two

2009-07-29T05:22:00.001-07:00

ON•TAP Advertising Campaign: Phase One

2009-07-29T05:19:00.000-07:00

ON•TAP Advertising Co-Campaign: Jeeves

2009-07-29T04:44:00.001-07:00

ON•TAP Advertising Co-Campaign: Kwikot

2009-07-29T04:42:00.000-07:00

ON•TAP Advertising Co-Campaign: Hansgrohe

2009-07-29T04:39:00.000-07:00

The all-new ON•TAP/Jeeves Campaign 2009

2009-07-27T00:07:00.000-07:00

This is the third installment of the co-branding campaigns that we have created for ON•TAP. In this campaign, we focus on the new Jeeves Heated Towel Rail Range that will be sold exclusively at ON•TAP Plumbing Supplies.

Have a look at the co-operative television commercial with Jeeves, over here.

Also, if you want to know more about the product, this will be the place to go.

Introducing Norman the doorman

2009-07-21T02:24:00.000-07:00

Have a look at the new print advertising campaign we recently launched for ON•TAP. It showcases a bathroom doorman, who escapes to reside in the bathroom enlightenment that ON•TAP offers.

These ads were placed in Sarie, True Love, Garden & Home, Property Magazine, SA Homeowner, Tuis and Home Magazine, Plumbing Africa, as well as in Beautiful Bathrooms.

Scroll down to have a look at the new ads.

It was like experiencing Paris for yourself

2009-07-03T01:17:00.001-07:00

In celebration of Epilepsy Week 2009, which ran from the 15th to the 21st of June, Epilepsy South Africa hosted another successful Wine Auction on Thursday, 25 June 2009.

Tomcat Advertising Agency (Pty) Ltd attended this Wine Auction to show their support for Epilepsy South Africa and their cause.

Epilepsy South Africa clothed their third Wine Auction in French attire, making it a memorable event that celebrated the link between South Africa's proud wine history and its French origin. Soli Philander was the very capable master of ceremonies, amusing the crowd with his confident antics.

Among the many guests attending this notable event, was the South African Cricket fielding extraordinaire, Jonty Rhodes. This fine sportsman was diagnosed with epilepsy at age six and has since shown many skeptics how epilepsy can be controlled to a point of being overcome.

As this was a Wine Auction, a fine collection of national wines from reputable farms were on display for auction. Farms that contributed to the cause, included: Newton Johnson Vineyards, Axe Hill, Bouchard Finlayson, Springfield Estate, Hazendal, Van Loveren, Klein Constantia, Bellingham, Beyerskloof, Gary Player, Grangehurst, Migliarina, Deetlefs, Nwanedi, Raka, Avondale, Slaley, Zandfliet, Blankbottle, Wolvendrift, Blaauyklippen, Marklew, Rustenberg, Bellevue Estate, Boland Cellars, Bon Courage, Bosman Family Vineyard, Groot Constantia and Laibach.

Epilepsy South Africa's guests were enthralled by the mastery of the cellars, and concluded the third installment of Epilepsy South Africa's reputable Wine Auction.

The cousins go for a family outing

2009-07-02T23:30:00.000-07:00

Tomcat designed the contemporary branding for Van Loveren/Four Cousins' newly branded vans. The van was proudly driven to the KKNK, which took place from the 4th to the 11th of April 2009 - where it turned heads with its sleek new look.

An afternoon with Beyerskloof

2009-07-01T23:04:00.000-07:00

Tomcat believes in building long-term relationships with their clients. That's why we met up with Francois Naude one Monday afternoon. He is from Beyerskloof, and we don't only see him as a top notch client, but as a top notch friend as well. We enjoyed some delectable Beyerskloof Pinotage with him, complete with Beyerskloof's house salami. It was a wonderful afternoon, highlighted by the Beyerskloof 1997.

G'day mate, fancy a glass of Wilde?

2009-05-06T07:20:00.000-07:00

Wilde Pure Pressed and Squeezed Fruit Juice is exported to numerous countries worldwide. Australia was recently added to the export list of health conscious countries experiencing the pure pressed goodness of fresh fruit juice, in the form of Wilde.

Tomcat Advertising Agency (Pty) Ltd designed the Wilde Australian packaging to coincide with the international feel that Wilde Pure Pressed and Squeezed Fruit Juice has introduced in their packaging design. The packaging design uses clean cut lines and bold colours on a contrasting white backdrop to draw more attention to the fruit on the packaging. The concept behind the design for Wilde Pure Pressed and Squeezed Fruit Juice was to give all the glory to the fruit - because if it wasn't for the fruit, there will be no fruit juice.

The Wilde Australian flavours consist of Mainly Mango, Guava Lava, Apple Cranberry, Wild Berry Basket, Tropical Fruit Harmony, Peach Perfection and Morning Delight.

Designing ways to unleash your wild side

2009-04-15T05:59:00.001-07:00

Wild Africa Cream Liqueur's advertising campaign is featured in an article in the April 2009 issue of Designing Ways Magazine.

The Unleash your wild side campaign, created by Tomcat Advertising Agency (Pty) Ltd, communicates that Wild Africa Cream is an unpretentious brand and not afraid to show its skin.

Read the whole article in Designing Ways Magazine.

Wilde's Pure Pressed Creative Juices

2009-04-01T07:01:00.000-07:00

The all-new print campaign for Wilde Pure Pressed and Squeezed Fruit Juice, by Tomcat Advertising Agency, has made an appearance in the summer 2008/2009 editions of Home and Tuis Magazines. Keep your eyes peeled for more to come!

Get it while it's hot

2009-03-27T02:04:00.000-07:00

The brand new April 2009 edition of Get It Magazine is out, and it feature's Tomcat's very own right-brained extraordinaire on page five. Jeanene is seen sporting a very elegant Vespa-esque pose for the camera on the day of the 2009 Art Vespa winners announcement, held at the Design Indaba 2009.

The column reads:

The talented creative director, Jeanene van Zyl of Tomcat Advertising in Tyger Valley, is runner-up in the prestigious 2009 Art Vespa design competition. The entries were judged by the Vespa Design Team from Piaggio in Italy, and Jeanene's 'Sjoe Shoe' design impressed them for its simplicity and impact, conceptual design and practicality of production. Check www.vespa.co.za for details of next year's all-new competition.

Quay Four Battle of the Bands

2009-03-27T01:50:00.000-07:00

Quay Four is hosting their annual Battle of the Bands. This is the radio ad Tomcat created to promote the event to bands. Remember to enter before the 1st of May 2009 if you want to jam it out at this year's Battle. Oh, and there are loads of prizes up for grabs.

Visit the Quay Four website for more details.

La la la la Med

2009-03-27T01:41:00.000-07:00

Here, is the new La Med print ad.

And if you were wondering if you'd ever hear that groovy La Med radio ad ever again, fret not. Here it is...

Now you can listen to it as many times as your cap allows. It's all about good vibes.

Share this with your ears

2009-03-27T01:24:00.000-07:00

Namaqua Wines have been sharing their new radio ads with various local radio stations. If you haven't been tuned in or just completely missed it... don't feel sad. We have something to share with you right here...

In English.

And in Afrikaans.

Crystal Falls can now be seen in glossy magazines

2009-03-27T01:15:00.000-07:00

The all-new print campaign for Crystal Falls 100% Fruit Juice has made an appearance in the summer 2008/2009 editions of Sarie, Sarie Kos and Fair Lady. Keep your eyes peeled for more to come!

Epilepsy SA Campaign praised in Rolling Inspiration

2009-03-18T03:46:00.000-07:00

Tomcat Advertising Agency ran a campaign for Epilepsy South Africa. The Rolling Inspiration Magazine of January/February 2009, complimented Tomcat for the excellent campaign by saying, "just look at Epilepsy SA's in-your-face, high impact and brilliant advertising campaign using icons and sporting celebrities."

And now to do just that, look at the ad over here.

Sjoe-Sjoe! It's a shoe. No, it's a Vespa.

2009-03-03T00:55:00.000-08:00

It was a hot Friday afternoon in Cape Town, when Tomcat arrived at the 2009 edition of the much acclaimed Design Indaba. A pleasant enthusiasm filled the CTICC, swarming with like-minded patrons, consisting of designers, executives and fanatics - all there to experience the wonder of creativity on display. "Indaba" is the Zulu word for a meeting where an important matter is discussed.

The Art Vespa 2009 is a design competition, which called for simple, bold ideas with a dash of wit to compliment the revered Vespa shape. The winners were to be announced on the 27th of February 2009 at the Design Indaba, which brings us to why Tomcat attended: our very own art director, Jeanene van Zyl, was nominated for her Sjoe-Shoe Vespa design - a pop design, in the sense that it collaborated two classic culture shifters: the traditional Converse Shoe with the iconic Vespa Scooter. It reminded of what Andie Warhol used to do in his heyday, and it made Tomcat very proud.

The top three designs entered into the competition were manufactured and displayed at the Indaba, and Jeanene's Sjoe-Shoe was on show-show! The nominees were judged by the Vespa Design Team from Piaggio Italy, who chose David Newenhuizen's design as the winner, while Jeanene's design took second place in the Vespa Art 2009 Competition.

Well done, Jeanene.

Tomcat Media Mogul Award

2009-02-27T00:17:00.000-08:00

ON•TAP Plumbing Supplies recently had their annual conference, where awards were handed over to ON•TAP branches and employees who performed well during 2008. Tomcat also attended this conference...

The Tomcat Media Mogul Award was handed to ON•TAP Alberton, for using the services of Tomcat Advertising Agency the most during 2008.

The Award was received by Le Roux Seegers. The Tomcat Media Mogul Award includes a trophy, a certificate, as well as Woolworths and Musica gift vouchers.

You can read more about the ON•TAP Conference here, here and here.

We love the love

2009-01-23T06:48:00.000-08:00

One of Tomcat's dear clients, Epilepsy SA, has spoken some kindhearted words on behalf of the advertising campaign that we ran during November and December 2008. We don't want to rave about ourselves, so you can read what the client said instead.

It is with great excitement that Epilepsy South Africa re-launched our marketing campaign during November and December 2008, to increase awareness about epilepsy and decrease discrimination towards people with epilepsy. I am certain that most of you must have seen our epilepsy advert on television, or heard our advert on radio or saw our print advert in many South African magazines. This marketing drive took place during the same time as the IDPD celebration and assisted to highlight the dignity and respect that people with epilepsy deserve. When looking at the amount of phone calls and requests for services and information that we have received from people whom have seen or heard our advert, it was a tremendous success! None of this would however be possible without the assistance of Tomcat Marketing & Advertising Company, who took us on as their pro-bono client, and sets a wonderful example of how a social responsibility should function. They did all the work to make this marketing campaign a reality and all the credit is due to them. Not only are they brilliant in the work they do, but they are a passionate group of people who truly believe in our tagline of turning obstacles into true potential. The owner and CEO of Tomcat, Mr. Thomas Houghton-Dixon, is a leader in his field and he inspires his staff to make miracles happen! They have enabled us to pass on our message of hope and turning obstacles into true potential to the whole of South Africa and through this we have been able to assist many people living with epilepsy. They deserve a huge thank you and if this was a meeting I’m certain that we would have given them a standing ovation. Thank you Thomas, to you and your staff, for your dedication, passion and willingness to go far beyond the extra mile, to assist people with epilepsy! You are a true friend of Epilepsy South Africa!

Thank you Epilepsy SA, it's a pleasure.

Namaqua is doing their rounds

2009-01-19T22:13:00.000-08:00

If you go to your friendly, local Checkers Supermarket, you'll find some familiar faces at the till stops. Tomcat designed and produced the new Namaqua posters that are on display at the Checkers-tills, advertising the great range of wines that Namaqua has to offer. If you haven't seen them yet, have a preview over here - but in real-life, they rotate, so be sure to check it out!

Frikkie shares where he comes from

2009-01-07T00:28:00.000-08:00

The people from Namaqua have a certain quality that sets them apart from everyone else. This quality of sharing fueled the concept of "We share where we come from." Frikkie is portrayed as the persona of Namaqua - a person who is kindhearted, sincere and always ready to share.

Have a look at the ad, over here...

Some ads were meant to be shared

2009-01-06T23:29:00.000-08:00

Keep an eye open for these Namaqua print ads. You'll find them in Afrikaans magazines such as Sarie and Weg, as well as in English magazines such as True Love and Go. But, have a look at them over here so long.

If you ever wanted to scoot off in style...

2009-01-06T06:10:00.000-08:00

...then have a look at this Namaqua Wines Competition, and if you enter, you could stand a chance of fulfilling your dream. Just make sure that you're over 18, share responsibly, and don't drink and scoot.

We didn't have turkey...

2008-12-18T06:48:00.000-08:00

Tomcat Advertising Agency was treated by Thomas Houghton-Dixon to a very relaxing Christmas lunch at a nearby restaurant. (Thank you, Thomas, the lunch was awesome!) Look at all the smiling faces, yes - they're smiling because the pizza was just so delicious! We will like to wish all of our clients and bloggers a blessed Christmas. We'll be back soon with some groundbreaking, innovative ideas that will move your brand to even greater heights.

Hey, I can see my house from here!

2008-12-11T04:11:00.000-08:00

Wilde Pure Pressed and Squeezed Fruit Juice is bringing you another view of the picturesque Cape Peninsula... this time, from a private helicopter! Take to the Skies is a competition where you, and two of your friends, could win a helicopter ride around the beautiful scenes of Cape Town, before being treated to a delectable lunch at the Victoria and Alfred Waterfront.

You might want to know, "So how do I stand a chance to win this dandy deal?"
Well, fret not. Here is all the information you need.

How to enter: Simply register on our website, or join the Wilde Fruit Juice Group on Facebook!

Closing Date: 31 January 2009

Winners: Will be announced on our blog and on Facebook.

Get into gear for next year

2008-12-10T22:27:00.000-08:00

Wilde Pure Pressed and Squeezed Fruit Juice is at it again, perfectly timed to train for the Pick 'n Pay Cape Argus Tour. The Wilde Cycle Race has been much anticipated during this past year, and it's almost time to embrace the glorious pedaling experience once again - coming 21 February 2009!

This one is going to be better, as Wilde included not one, but two Virgin MTB routes! The day will also cater for the matured palates - with a food and wine tasting venue, for a lazy afternoon in Wellington's relaxing atmosphere, as well as entertainment for the little ones in the kiddies area! Does that sound like fun for the whole family?

Sure does. Remember to pack your umbrella and gazebo - be on the look out for the Tomcat Gazebo, and stop by anytime!

If you're keen to get into gear, visit Wellington or Pedal Power for more information or to enter online. Did you know that Wilde also has a Wilde Fruit Juice Facebook Group? Well, join today and stand a chance to receive some hampers!

Date: 21 February 2009
Register online by: 19 February 2009
Venue: Wellington Rugby Club.
Pre-entry Fees: R60 for Pedal Power Association members
and R 95 for non-members respectively.
Register online: At the Pedal Power Association's website.
Contact: info@pacmar.co.za
or phone (021) 873 7337
More Information:
Andre Gilliland or James Stigant
Cell: 082 577 7466
Tel: (021) 873 7337

On•Tap Advertising Campaign: Phase Six

2008-12-10T06:54:00.000-08:00

Excellent choices through expert advice.

Tank Restaurant has a new radio ad

2008-12-03T05:10:00.000-08:00

...and here it is.

Wasabi vs Saffron

2008-12-03T05:03:00.000-08:00

This is the Tank Restaurant radio ad that ran during September 2008, if you didn't get to hear it - treat your ears to the drama, over here...

"NO SEAGULL, it's my fish fillet!"

2008-12-03T04:55:00.000-08:00

Quay Four Seafood Brasserie is one of the oldest restaurants on the Victoria & Alfred Waterfront. Their menu serves the freshest seafood cuisine in town. It's located on the harbours edge and gives a unique Cape Town experience for all to enjoy. Listen to the radio ad that we made for them.

It's on the air with much to share

2008-11-20T03:04:00.000-08:00

The all new series of Namaqua radio ads are currently flighting on an airwave near you. Make sure to catch them, if you don't... Well, have a listen to them over here.

We made them in Afrikaans.

And we made them in English.

And here is the AD...

2008-11-09T23:14:00.000-08:00

Great things at steak

2008-11-09T22:50:00.000-08:00

We conceptualised the new Cattle Baron television commercial - and it's finally airing on local television stations across the country. Have a look at the "behind-the-scenes" stills.

Wilde Fruit Juice in Milk & Juice - second time around!

2008-11-04T06:55:00.001-08:00

Wilde Pure Pressed and Squeezed Fruit Juice is featured again, this time in the November 2008 edition of Milk & Juice Magazine. But this time around, they wrote an advertorial on Elopak's unique and innovative packaging solutions. The Wilde Fruit Juice 1 litre Elopak was given as a prime example of their good work. And a job well done, indeed, Elopak.

The good folk at Milk & Juice were even so kind as to put the Elopak/Wilde Fruit Juice ad on the inside front cover of the magazine.

On•Tap Advertising Campaign: Phase Five

2008-11-03T00:28:00.000-08:00

Excellent choices through expert advice.

She's a lady... whoa-whoa-whoa! She's a lady.

2008-10-31T05:20:00.000-07:00

Spar Western Cape hosted a memorable woman's day event, on 25 October 2008, in aid of breast cancer. The four-course breakfast, with loads of celebrities and performances by well known artists, was a good way to celebrate the woman in the life of Tomcat Advertising Agency. So, Thomas Houghton-Dixon thought it well to treat his female staff to this noteworthy event. Here, the ladies of Tomcat got to meet Janie du Plessis, Corné Krige and image consultant, Jane Shonfeld! They were also entertained by the likes of Andriette Norman, from Idols-fame, and enjoyed the show very much. The breakfast was... superb (thank you). The gratitude could be seen in the smiles of the Tomcat ladies, so thank you, Thomas, for the opportunity to attend and experience this event.

Hooray for the winners!

2008-10-21T06:34:00.000-07:00

ON•TAP ran a national competition with Hansgrohe to further promote sales during the national ON•TAP/Hansgrohe advertising co-campaign, created by Tomcat Advertising Agency. The competition was open to all ON•TAP sales staff. The concept was simple, sell the most Hansgrohe products during the promotional period, and stand the chance to win an Apple iPod. The task, however, was more difficult as strong competition was generated among the stores. Four of the five winners, received a 4 gig iPod Nano, while the overall winner, received an 8 gig iPod Touch.

The iPod Nano winners were:

Jacques Westcott (Cape Town)

Ferose Pillay (Hillcrest)

Cisca Novella (Northriding)

Larry Snyman (Ballito)

The overall winner of the iPod Touch:

Brian Abbey, retail sales manager of ON•TAP Hillcrest.

Tomcat Advertising Agency congratulates all the winners - you did exceptionally well with your sales!

On•Tap Advertising Campaign: Phase Four

2008-10-20T03:59:00.000-07:00

Excellent choices through expert advice.

Musiek en wyn lê na aan die hart

2008-10-16T05:11:00.000-07:00

Namaqua Wyne is 'n trotse borg van kykNET Country, wat deur Juanita du Plessis aangebied word. Die direkteure van Namaqua Wyne het gaan kyk na optredes wat vir die nuwe TV-reeks gehou is, by Durbanville se Barnyard Teater.

Leading stylishly

2008-10-14T08:07:00.000-07:00

Tomcat Advertising Agency designed the sleek new look of the Wild Africa Cream speedboat. The updated design fashions the new logo on an elegant black and leopard print body - creating the speediest looking boat on the water. The team sported their new boat at the Strand Regional boat race on Saturday, 6 September. Here, they didn't just turn heads, but also clocked in 6 km per hour faster than their previous team speedboat. The Wild Africa Cream speedboat-team did really well, and took first place in both the surf and long haul - overall. Tomcat is proud to be part of this speedcat initiative.

Tomcat loves the environment

2008-10-02T05:02:00.000-07:00

In our latest ON•TAP television commercial, we feature the Kwikot Solar Water Heating System range. By investing in natural solar energy, you save electricity - thus Kwikot provides a cost effective and environmentally friendly way of heating water.

Have a peek here, in English

and here, in Afrikaans.

ON•TAP Radio

2008-09-25T03:22:00.000-07:00

Have a listen to the latest ON•TAP radio ad, by Tomcat Advertising Agency.

Tomcat shares in the fame

2008-09-17T00:41:00.001-07:00

The new Wilde Pure Pressed and Squeezed Fruit Juice packaging is featured in the August addition of Packaging Review Magazine. The article deals with Wilde Fruit Juice moving into international markets and revamping their "look" for an upmarket, international appeal, and how Tomcat Advertising Agency helped them achieve this goal.

Have a read over here.

We gave them a face lift

2008-09-12T07:37:00.000-07:00

With the exciting new look for Wilde Pure Pressed & Squeezed Fruit Juice 1L Elo Pak, Wilde now introduces the new 200 ml Tetra Pak, which will be available in store by end September 2008. The decision to revamp the packaging and add to the product offering was made in order to create a fresh, more up-market appeal for Wilde Fruit Juice - an appropriate companion to the health conscious individual or the fruit cocktail consumer. Now you can keep the 1L Wilde Pure Pressed & Squeezed Fruit Juice in your fridge and carry the new 200ml in your handbag, fit it into your child’s lunch box or just for the convenience of it.

Wilde is part of an unique fruit juice category as it's made from 100% pure pressed and squeezed fruit, containing no preservatives or additives, thus retaining most of the nutrients of the fruit in the juice. Wilde Fruit Juice is one of South Africa's top long life pressed and squeezed fruit juice brands and has extended shelf life of eight months outside the cold chain.

Wilde Pure Pressed & Squeezed Fruit Juice, in its environmentally sound packaging can be transported at either ambient or room temperatures, so energy is saved during distribution. The packages are extremely light weight and can be packed like building blocks, thus saving space and reducing fuel emissions.

Tomcat Advertising Agency (Pty) Ltd incorporated colour to communicate each of the flavours individually. These flavours include Tropical, Apple, Mango, Wild Berry, Orange, Guava, Red Grape and Pear. The packaging design uses clean cut lines and bold colours on a contrasting white backdrop to draw more attention to the fruit on the packaging. The concept behind the design for Wilde Fruit Juice was to give all the glory to the fruit. There are eight variants of Wilde Fruit Juice available in a 200 ml Tetra Pak and nine variants in a 1 L Elo Pak, available at most retail outlets.

For more information, please visit the Wilde Pure Pressed & Squeezed Fruit Juice website.

On•Tap Advertising Campaign: Phase Three

2008-09-07T23:03:00.000-07:00

On•Tap Advertising Campaign: Phase Two

2008-08-18T07:32:00.000-07:00

Tomcat - walk to the Fashion Week in style

2008-08-18T07:24:00.001-07:00

The Virgin Mobile Cape Town Fashion Week was held at the CTICC from 13 to 16 August 2008. It was the Fashion Week's fifth year running, and it's become a highlight on the fashion calendar. The Fashion Week hosts the best South African fashion designers to reveal their latest collections.

Tomcat Advertising Agency sponsored Rosenwerth with invitations and programs for their show during the Virgin Mobile Cape Town Fashion Week 2008, which was held on 14 August.

Have a look at the invitation...

...and at the program.

Rosenwerth was started over thirty years ago by Elzbieta Rosenwerth, when she came to South Africa from Poland. She was the pioneer of Haute Coutre in this country, earning her the title of the Doyenne of Fashion. Gabi Rosenwerth is Elzbieta's daughter. She now runs the company, being a thriving designer herself.

Rosenwerth is an eminent name in the South African fashion industry, having been awarded numerous accolades, including the J & B Rare Designer and Fair Lady Catherine Awards amongst others.

Tomcat Advertising Agency attended the Fashion Week in style, as the ladies associated with the Agency were dressed by head designer, Gabi Rosenwerth. Tomcat Advertising is proud to have been a part of this glamorous event. Thank you to all at Rosenwerth.

Do you want to take it outside?

2008-08-08T07:48:00.000-07:00

Let's do it then.

A golden oldie: one of the first ads Tomcat Advertising did for Namaqua Wines.

Sometimes, you just have to take it outside.

The good folk from Namaqua are at it again!

2008-08-07T01:33:00.001-07:00

We aimed to catch the eye and divide the categories in the second phase. Have a look at how well the designs turned out. Pat on the back, Tomcat Advertising.

Namaqua says "hello"

2008-08-07T01:30:00.000-07:00

Does it ever seem like the shelves in a supermarket are trying to tell you something? Well, it's because Namaqua projected their team of coupons and shelf talkers into your local supermarket. Have a look at how Tomcat Advertising went about designing these shopper stoppers.

ON•TAP taking flight

2008-07-31T04:51:00.000-07:00

Tomcat Advertising Agency praises the elegance of the Hansgrohe Cosmo range in the latest ON•TAP television commercial.

Have a look over here, in English...

and here, in Afrikaans.

Tomcat realises true potential

2008-07-31T04:45:00.000-07:00

Epilepsy South Africa is a non-profit organisation that aims to provide equal opportunities for people with epilepsy and other disabilities. This is an ad we did for them.

Growling Radio Ad

2008-07-30T06:05:00.000-07:00

Tomcat Advertising Agency expanded the Wild Africa Cream Advertising Campaign - taking it to the airwaves with chic. A delightful scene was created to capture the spirit of "Unleash your wild side."

It could only be Wild Africa Cream, listen to it over here.

The ON•TAP Advertising Campaign: Phase One

2008-07-30T05:24:00.000-07:00

Tomcat Advertising Agency has recently launched phase one of the new ON•TAP Plumbing Supplies Advertising Campaign. The concept is that ON•TAP staff are experts in the field, as they are well-trained and mostly from a merchant background themselves. So, they can give you the advice you need to make the choices that will really work for you.

"Excellent choices through expert advice."

Serious now. Let's talk about sushi.

2008-07-30T05:10:00.000-07:00

If you've been listening to drive-time radio during June and July, you probably would have heard the Tank Sushi Radio Ad, done by Tomcat Advertising Agency.

Give it a listen over here.