Tomcat Advertising recently put together a campaign for SNAP to increase public awareness about Autism. In South Africa, the prevalence of this development disorder has increased by 500% over the past five years - with an current statistic of 1 out of 100 children in South Africa being affected by autism.
The team worked on an array of platforms for this campaign, including print, radio and television. Have a look at the work Tomcat brought to the table:
The team worked on an array of platforms for this campaign, including print, radio and television. Have a look at the work Tomcat brought to the table:
Print
With the print ads, the team decided to mainly educate the reader about autism, and then how the reader can contribute to helping children with autism.
Radio
With the radio ad, a straight read captures the essence of the campaign.
Television
An animation that combines the print and radio ads.
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